All for a thoughtful ride
By now, we’re all familiar with the lovable characters from LTA’s Graciousness Campaign and their addictive jingle from 2014. The Thoughtful Family consisting of Stand-Up Stacey, Move-In Martin, Give-Way Glenda, Bag-Down Benney, and Hush-Hush Hannah took Singapore by storm with their Mighty Bean-like appearance and adorably crafted messages.
Fast forward to 2015, and the gang is back, bigger and better - in improved 3D. They’ve once again taken over the walls and screens of public transport to spread their message of thoughtfulness with posters and a new music video.
With live action remakes of popular comics and cartoons in movies being a thing now, we decided to breathe life into the Thoughtful family’s characters with our parody of their latest music video “Thoughtfulness. A Better Ride for You and Me”. It took a lot of guts, and we weathered a lot of stares from the public, but it was all worth it.
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